I don’t need convincing that your product is good because I already love it

Don’t you, as an online content creator, wish you were paid just a little when you mention a product that you use everyday. I think I’ve mentioned Pilot G-tec pens a gazillion times on this blog, with Apple, Faber Castell and Arches following close behind. I’d be a little better off if these companies paid me just a little.

I think in part, I don’t mention these companies more, because I’m not being paid, regardless of how much I use their product. I find myself leaving their name out of posts and simply writing created with india ink, watercolor and paper rather than created with Faber Castell Pitt Artist Pens, Windsor & Newton Watercolor and Arches Watercolor paper. I wonder how many of you when out shopping for supplies and/or products, thought of that blog post, Etsy listing or Tweet which mentioned that product you were out shopping for directly or indirectly, and purchased said product.

I guess it comes down to being a more educated populace when buying things today both online and offline than say we were even 10 years ago. I read and research everything I buy first online, and trust the judgment of my friends and family when buying products to. Word of mouth is best my friends.

I sometimes wish I had sponsorship on this blog from a company. And it’s not to say that I’d only say good things, it’s just to say that I’d be more inlcined to mention you if I was paid for it. I’ve spent thousands of dollars on your product and have been advertising you for years.

I don’t need convincing that your product is good because I already love it so why would I diss it? This whole situation of online advertsing makes me sad. I use ad blockers when I browse the web. It doesn’t catch everything and little bits of advertising do slip through on occasion but it’s usually advertsing or sponsorship on a blog that takes the form of being related to the content on that blog. Therefore, it’s really OK in my eyes.

This is the the way future online advertsing should go. Companies should be contacting those of us who already tweet, blog and share the products they sell for free and compensate us for it in the form of blog sponsorship.

Do you know how many people have gone out and pruchased products I’ve mentioned? I know, because they’ve emailed me to thank me or asked where to buy it. This takes time and right now I’m doing it for free!

Companies I’d love to work with:

Pilot Pens
Faber Castell
Windsor & Newton
Kroma Artist Acylic

If you want to work with me, do get in touch by emailing eastvanesica {AT} gmail DOT com.

I will not work with companies that resell their advertising dollars and/or use third party affiliate or text link schemes. Your sponsorship would be a simple logo placement or design I create in my sidebar without beeping or flashing of any kind. Your monthly flat rate sponsorship would allow me to do more of what I love best; create, share and in the end, talk about your product, which I already love.

Stop and think about how targeted your advertising dollars would be. Between Twitter, Google Buzz, Flickr, Facebook, Fanpage, Etsy, Blog and numerous other sites that I actively participate on, you would reach a substantial targeted audience. And above all, everything I write on this blog and elsewhere is the honest to goodness truth written in my own words.

PS – This article was initially inspired by a post I read by Duncan Riley on the Inquisitr entitled One thing that needs to change in 2010 and later I was inspired to finish it after reading a Buzz by Louis Gray on the future of Twitter Ads.

The photo above is a of a new line of greeting cards that I finished designing, printing and packaging last weekend. There’ll be three different sets to choose from which I’ll talk about soon.

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6 thoughts on “I don’t need convincing that your product is good because I already love it”

  1. I understand what you’re saying. I definitely take your word that products are good – you are trustworthy and your work is a good advertisement in itself. So I do believe you should be compensated somehow. I’m curious though why you won’t consider affiliate programs. I know it started out kind of sleezy, but it’s getting a much better reputation lately. At the risk of you thinking this is an insult – you’d be the perfect affiliate. And I mean that in the nicest possible way!

  2. Thanks Deb.

    …you are trustworthy and your work is a good advertisement in itself.

    That means a lot to me :)

    Affiliate links only work for goods that can be purchased online which is most these days but if you are like me you still make runs out to your local art store to actually feel the paper and test the pens before purchasing. And when the latter happens the affiliate makes no money on person’s purchase but the company gets advertised still.

  3. Ah Jess, the truth is that the online advertising industry has already become savvy of what you describe. My past two employers had staff who’s sole responsibility was to post Tweets and comments on bulletin boards promoting their products. There was great care taken to make the post as discreet and genuine as possible so as to not alert the other users what the posters agenda was motivated by. Is subtle marketing that takes time to build, is difficult to measure but is certainly considered of value.

    Perhaps you’re not seeing an import point on this issue. Your endorsement of a product is especially valuable because it isn’t the result of sponsorship. If you were sponsored you would immediately become suspect, your credibility would be in question and I dare say your integrity compromised. From a very rudimentary economics point of view – you paid good money, they delivered a good product, the end result is beautiful artwork. Why pervert the exchange with some underlying endorsement scheme.

    I think you know better than anyone that for most this Internet thingy is a tool not a business. The Internet helps you reach people that would be impossible without “the web”. I dare say your business would not be possible without it. You create worth through your artwork not by claiming to use some product. Stay focused, remember your worth and know that those who genuinely care really appreciate and support what you’re doing.

  4. Dee, you know how sometimes money worries can overwhelm you? This has been a tuff month for me while I’ll migrate from having Etsy as my main source of art sales income. I’m transitioning into doing more custom work and hope to have my own shop here on my blog open very soon.

    Everything you said radiates, within me. And you are right that the internet is a tool. I was feeling somewhat worthless but hopeful when I wrote this post. I don’t think it wrong to have sponsorship on a blog and do believe there are ways to do it that are both ethical and honest without having the intentions or beliefs of the blogger skewed towards a certain product or service simply becaise they are sponsored by them. However, you could be right to. I will think on it more.

    You are such a dear friend Dee! I love you! I can’t beleive we’ve known each other for over 15 years now! I’ve got the paper cut out and have begun the drawing the illustrations you requested! You’ll get the roughs by the date you requested them for.

  5. I agree with Dee when she says endorsement is valuable when there is no sponsorship. That is certainly true. But I disagree that sponsorship would change how valuable your endorsement would be. Not for everyone anyway. For me the internet is changing the way I think of sponsorship – because I actually get to know people through their blogs, tweets, and whatever else. If someone gains my respect and trust, I will go out of my way to see what they recommend and, if I need something, I will use their affiliate links. It’s my way of supporting them. Just another opinion from the other side of the coin. :)

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